Insulation Talk - May 2014
Welcome to our InsulationTalk e-bulletin. We hope you find our news informative and useful on keeping you up to date on our progress within product development and manufacturing as well as the latest news within the industry.
In this issue....
- Knauf Insulation wins Marketing Campaign of the Year at the Green Deal and ECO Awards
- Response to DECC's announcement of extra money offered to homeowners for green home makeovers
- Saving City West customers' money with Party Wall Cavity solution
- Safety Data Sheets (SDS) - Safety on Site
- A cheerier exterior with Knauf Insulation's ThermoShell® EWI system
- BIM Boozled - Latest Built on Performance blog post
Knauf Insulation wins Marketing Campaign of the Year at the Green Deal and ECO Awards
Knauf Insulation is pleased to announce that it has impressed the judges of the Green Deal and ECO Awards with its notable HeatBleed campaign and has been presented with the Marketing Campaign of the Year award.
Since the announcement of the Green Deal, Knauf Insulation has had serious misgivings that the proposed mechanic would not work effectively, especially with the Government dragging its heels on fixing these framework issues. Therefore, the manufacturing company devised an engaging market message to raise awareness with homeowners.
Chris Witte, Marketing Director at Knauf Insulation, commented: “The campaign’s overall mission was to stop HeatBleed in homes around the UK – and so the message was strategically built around alerting homeowners to the huge loss of energy caused by HeatBleed through lack of insulation, air leakage, inefficient boilers, windows and doors, as well as the potential savings that can be made by addressing this loss.
“The HeatBleed message has been very successful in raising awareness; homeowners can visit the official stop HeatBleed website and use the unique calculator to find out where there are leaks in their homes that need to be rectified to save energy and money.
“It is great news that we have won the Marketing Campaign of the Year award at the Green Deal and ECO awards this year. It really proves that our campaign has been recognised as a serious marketing tool to help drive people towards upgrading their homes. Congratulations to everyone involved both internally and our external partners”.
The 2014 National Green Deal & ECO Awards took place in London on the 29 May and recognised the achievements of companies involved in the Green Deal initiative and the Energy Companies Obligation (ECO).
For more information on HeatBleed visit www.stopheatbleed.co.uk.
Response to DECC's announcement of extra money offered to homeowners for green home makeovers
"The announcement by DECC that more money will be available to householders in England and Wales from June who install energy-saving measures, such as insulation and new boilers under Green Deal, will be a much needed boost to the flagging scheme.
“However, there is a very notable absentee from the list of approved measures: loft insulation. Whether as a top up or complete install, loft insulation is one of the few simple and effective measures that meets the golden rule of Green Deal. To not include this in the measures means we are likely to continue to see boilers installed without cost effective loft insulation offered to the householder. As a matter of fact, the installation of boilers without addressing insulation was seen as one of several key failures in both the Energy Company Obligation (ECO) and the existing cash back schemes!
“Indeed, if we look at the information published to date, it seems Solid Wall Insulation (SWI) can now receive a £6,000 subsidy without a requirement or cash back incentive to install loft insulation if it is recommended. So once again, we see a Government scheme incentivising an expensive measure at the individual property level but ignoring a cost effective one.
“Additionally, by requiring a second measure to be installed alongside low-cost Cavity Wall Insulation (CWI), but leaving the even lower cost loft insulation (top up) off the list, will leave take up of CWI aligned with the more expensive measures listed, like a new boiler.
“The main question is where incentive packages are offered, will they encourage installers to offer, and homeowners to agree to, a sensible fabric-first multi-measure approach to renovation? The latest scheme on offer unfortunately falls short by creating perverse incentives that mean cash back offers to homeowners may not reflect what is best for them and their property in the long term.
“It must also be remembered that this ‘new’ money on offer is not additional, but rather an attempt to make up for the devastating cuts to the ECO sister scheme announced last Christmas. Government desperately needs to consider the size of the challenge more seriously, recognise the problem is a long term one and start designing policy interventions that match the scope of that task: which ultimately boils down to driving a higher value for energy efficient homes in the minds of those that live in them.
“We have long argued that a tax incentive linking the efficiency of the whole property to the amount of stamp duty paid, offers a more impactful approach than simple cash inducements. It also tackles the ‘which measure to incentivise’ issue hampering current schemes and offers what is desperately missing - a whole house view. We remain hopeful this will be reflected in the imminent manifestos of all parties.”
Saving City West customers' money with Knauf Insulation's Party Cavity Wall solution
Knauf Insulation has provided solid evidence that its Supafil® Party Wall glass mineral wool blowing insulation is a reliable way of eliminating party wall bypass and so City West Housing Trust - a Salford based housing association - has installed the product as part of a pilot scheme to a number of its properties. When completed, the trials will measure the extent of customers’ energy bill savings – estimated to be up to £90 a year – as well as the amount of carbon emissions that could be reduced.
The boundary between adjoining properties has always been assumed to be an area of neutral heat loss, however research undertaken by Leeds Metropolitan University, MIMA (the Mineral Wool Insulation Manufacturers Association), BRE (Building Research Establishment) and Knauf Insulation has revealed that a significant amount of heat is actually lost through uninsulated cavity party walls. This heat is lost to the outside of the building and is not heat shared with the property on the other side of the party wall.
Garry Vaughan, Head of Supply Chain and Sustainability at City West, said: “After discovering the research of party wall bypass, we knew that by insulating the cavity party walls of properties we could achieve lower energy bills for our customers and so we embarked on a trial project – with the aim of a possible roll out across other areas in the North West.”
Matthew Prowse, Application Development Manager for Knauf Insulation commented: “As well as being an excellent thermal insulant, Supafil Party Wall insulation also has good sound absorption characteristics which helps to ensure that when a party wall is upgraded, it complies with the requirements of Approved Document Part E of the Building Regulations - which is designed to protect occupants from noise in adjoining rooms or buildings.”
Garry Vaughan continued: “We tested the houses before and after the installation took place. The reduction in the heat loss was equivalent to an improvement in the effective U-value of the party wall of at least 0.5 W/m2K. This shows there is a significant beneficial impact for tenants in fully filling cavity party walls with Supafil Party Wall Insulation.
Safety Data Sheets (SDS) - Safety on Site
Safety data sheets (SDS) are key documents in the safe supply, handling and use of products and materials and help to ensure that those who use them do so safely without risk of harm to themselves and the environment.
Knauf Insulation’s SDS sheets explain how products should be handled, stored and what to do in an the event of a fire or emergency (amongst other things) in order to allow employers to comply with legislation such as the Control of Substances Hazardous to Health Regulations (COSHH) and the Construction Design and Management Regulations (CDM).
In order to ensure best possible advice, we provide a wide range of SDS sheets which you can download by visiting our website.
A cheerier exterior with Knauf Insulation's ThermoShell® EWI system
Knauf Insulation’s ThermoShell® External Wall Insulation (EWI) rock system has helped to transform four residential blocks at Peregrine Road in Spelthorne, Surrey, as part of a £1.7m scheme undertaken by housing association, A2 Dominion. The EWI system has improved not only the energy efficiency of the 34 homes, it has also saved money on the residents’ energy bills and enhanced the appearance of the area.
Laura Donovan, Project Manager at A2 Dominion commented: “We chose to install EWI to the residential blocks as it offered a range of attractive solutions, including the energy performance of the system and the ability to upgrade the aesthetics of a property.”
The ThermoShell EWI rock system is a cost effective solid wall insulation solution, designed for the lifetime of a property. The system shields the existing exterior façade, whether brick, stonework, concrete or clay blockwork, from the effects of weathering – extending the longevity of the building.
Laura concluded: “Our tenants have also provided us with positive feedback in regards to the reduced area problems and how they are already saving money on their energy bills.
Read the full case study of ThermoShell EWI being installed at Peregrine Road.
BIM Boozled - Latest Built on Performance blog post
It dawned on me the other day just how important it is for manufacturers to get their act together on the opportunities and threats that Building Information Modelling (BIM) creates for us at the bottom of the construction food chain. I joined the newly formed BIM for Manufacturers and Manufacturing industry group and found out a few things I suspect should have been more widely known earlier.
It turns out that level 2 BIM (the bit that hits us in 2016 as part of the Government Construction Strategy) doesn’t require product manufacturers to actually produce BIM objects for all or any of our products.
I actually knew this at the start of 2013 when we, (Knauf Insulation) bought into the need for action, to go up the learning curve on BIM (but had perhaps forgotten this as we dived into the detail). We worked with Metz Architects and produced a suite of IFC files and BIM objects to cover off the main design authoring tools. But had we created a Rolls Royce when a Ford Mondeo was all that was required?
You can read the rest of Marketing Director Chris Witte‘s entry by visiting Knauf Insulation’s blog Built on Performance.